MOBILE AND E-COMMERCE (ME) MAY 2012 INFORMATION TECHNOLOGY
Con. 4212-12. (REVISED COURSE) GN-7688
(3 Hours) [Total Marks : 100]
N.B : 1. Question No. 1 is compulsory.
2. Attempt any four out of the remaining six questions.
| 1. (a) | Discuss the benifits and barriers that exist for the adoption of sell-side | 10 |
| e-commerce for B2B and B2C organizations. | ||
| (b) | Explain disintermediation and re- intermediation with examples. What is the | 10 |
| relevance of intermediary sites such as kelkoo.com for the B2C company ? | ||
2. (a) | Discuss different mechanisms for online auctions. | 10 |
| (b) | Discuss different reveue models of any portal of your choice. | 10 |
3. (a) | What are the different options for restructuring the supply chain management ? | 10 |
| (b) | What are the different types of portals ? Explain giving examples of each. | 10 |
4. (a) | Propose a start-up venture for an e-business for electronic goods. Give details | 10 |
| of your business plans and e-marketing strategies. Justify the statement that | ||
| environmental influences are important. | ||
| (b) | Comment on key management issues of e- business infrastructure. | 10 |
5. (a) | Explain the risks and benefits of applying RFID in the manufacturing sector. | 10 |
| (b) | Describe different elements of an e-procurement system. Explain how cost | 10 |
| saving may arise from e-procurement. | ||
6. (a) | What are Michael Porter's five competitive forces ? What is the Impact of the | 10 |
| Internet on business using the five force framework ? | ||
| (b) | With refrence to customer acquisition and retention, explain the goals for | 10 |
| each required by an e-commerce site manager. | ||
7. | Write short notes on : (any two) | 20 |
| (i) E-CRM | ||
| (ii) Change Management | ||
| (iii) e-Business strategy process models | ||
| (iv) SLEPT factors. |
Also see Mobile and e-commerce question papers for MAY 2013
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