MOBILE AND E-COMMERCE (ME) MAY 2013 INFORMATION TECHNOLOGY SEMESTER 8

MOBILE AND E-COMMERCE (ME) MAY 2013 INFORMATION TECHNOLOGY 

Con. 8510-13.                             (REVISED COURSE)                                     GS-3730

                                                             (3 Hours)                                     [Total Marks: -100]

N.B.: (1) Question No.1 is compulsory.
         (2) Attempt any four questions out of remaining six questions.

1. (a) Elaborate on the different aspects to be considered while selecting intermediaries. [5 Marks]
    (b) Discuss the hardware and software requirements necessary to enable employees access
          to Internet and hosting e-commerce services. [5 Marks]
     (c) Distinguish between e-business and e-commerce. [5 Marks]
     (d) What are the different mechanism for online auctions? [5 Marks]

2. (a) List and briefly explain the different business models identified by Timmers. [10 Marks]
    (b) Identify the different elements of an organisation macro-environment that impact its e-business
         and marketing strategy. [10 Marks]

3. (a) Samsung recently released their new mobile "Galaxy Grand" with Android version 4.1. Discuss
         how the internet had an impact on the buying process of a new purchaser. [10 Marks] 
    (b) Megamart.com wishes to formulate their strategy for e-business. Identify the key strategic
         decision faced by the management team developing the e-business strategy. [10 Marks] 

4. (a) Discuss 'SOSTAC', the generic framework for e-marketing planning. [10 Marks]
    (b) Describe technique for retaining new customers and cross and up-selling using new
         media. [10 Marks]

5. (a) List the different types of portals with their characteristics. Give example of each type
         of portal. [10 Marks]
    (b) What technology should we deploy for SCM and how should they be prioritized? [10 Marks]

6. (a) Analyze the procurement process for an organization with which you are familiar. Explain
         the changes and possible problems involved with introducing e-procurement. [10 Marks]
    (b) Discuss different technologies associated with mobile commerce. [10 Marks]

7. Write short notes on (any two) :- [20 Marks]
      (a) SWOT analysis
      (b) Benefits of relationship marketing
      (c) E-business model  

Also see Mobile and e-commerce question papers for MAY 2011