MOBILE AND E-COMMERCE (ME) MAY 2011 INFORMATION TECHNOLOGY SEMESTER 8

MOBILE AND E-COMMERCE (ME) MAY 2011 INFORMATION TECHNOLOGY SEMESTER 8

Con. 2998-11.                             (REVISED COURSE)                                   RK-4806
                                                        (3 Hours)                                      [Total Marks : 100]

N.B. : (1) Question No. 1 is compulsory.
         (2) Students are required to solve any four questions out of remaining six questions.
         (3) Assume suitable data wherever necessary but justify the same.
         (4) Figures to the right indicate full marks.

Q1. (A) Explain buy side e-commerce and sell side e-commerce [5 Marks]
      (B) State the difference between e-commerce and e-business. [5 Marks]
      (C) What are the requirements of a secure e-commerce site? [5 Marks]
      (D) What are the risks and impacts of e-procurement? [5 Marks]     

Q2. (A) Discuss the revenue model of millindollarhomepage.com how is it different
            than the other revenue models. [10 Marks]
      (B) What is intermediation, disintermediation and reintermediation, explain with
            examples. [10 Marks]

Q3. (A) Describe the micro environment and the macro environment in e-business. [10 Marks]
      (B) Outline the stages involved in developing a strategic e=marketing plan. [10 Marks]

Q4. (A) Propose a start up venture for any e-business. Make a business plan.
           The business plan should include executive summary, business description
           (should include mission statement, business goals etc.),business environment
           analysis industry background,competitor analysis, market analysis,
           marketing plan operations plan, management summary and financial plan [10 Marks]
      (B) Explain SLEPT factors in e-business. [10 Marks]

Q5. (A) Using industry examples summarize three benefits of using e commerce to
            streamline supply chain. [10 Marks]
      (B) Formulate an effective strategy using ERRC grid and strategy canvas to
           compete with amazon.com. [10 Marks]

Q6. (A) What are the implementation challenges in m-commerce? [10 Marks]
      (B) What is e-CRM and what are its benefits. [10 Marks]

Q7. (A) Prioritize with justification your recommendations for outsourcing these
            functions e-commerce strategy, hosting and content updating. [10 Marks]
      (B) Explain the concepts of digital keys and digital signatures and how they relate. [10 Marks]

Also see Mobile and e-commerce question papers for December 2012