MOBILE AND E-COMMERCE (ME) DECEMBER 2012 INFORMATION TECHNOLOGY SEMESTER 8
(3 Hours) [Total Marks: -100]
N.B.: (1) Question No.1 is compulsory.
(2) Attempt any four questions out of remaining six questions.
Q.1 (a) Describe some of the main barriers to the adoption of e-commerce by consumers and
suggest how a company could counter these. [10 Marks]
(b) Explain in brief: i) Disintermediation ii) Counter-mediation iii) Vertical portals iv)
Right channeling v) Reverse auction. [10 Marks]
Q.2 (a)What is meant by buy-side, sell-side and market place-based e-commerce? [10 Marks]
(b) Describe different revenue models for e-business portals. Specify some of the models
which are adopted by Yahoo and Google. [10 Marks]
Q.3 (a) What are the different types of searching behavior exhibited by online users and what
are its implications for someone responsible for traffic building on a site. [10 Marks]
(b) What is CRM? What are its four marketing activities? Bring out the difference between
B2B and B2C buyers. [10 Marks]
Q.4 (a) Outline the stages involved in developing a strategic e-marketing plan. [10 Marks]
(b) Outline four different methods of building Web-site traffic. Describe the relevance of the
following tools for company hosting a website : [10 Marks]
RSS, FTP, Blogs, HTML
Q.5 (a) As an e-business project manager, discuss different approaches you would take to build
new skill sets either in the form of retention of existing staff or outsourcing. [10 Marks]
(b) You have set up your own holiday company (My Travels) and wish to host it online.
Discuss three key strategic decision to be faced by your management team while the
e-business strategy is being reviewed. [10 Marks]
Q.6 (a) Using industry example summarize three benefits of using e-commerce to streamline the
supply chain. [10 Marks]
(b) "Fully automated end-to-end procurement is not practical". Discuss. Explain risk and
impacts of e-procurement. [10 Marks]
Q.7 Write short notes on(any two): - [20 Marks]
i) E-marketing ii) Business model for e-commerce
iii) Change Management iv) M-Commerce
Also see Mobile and e-commerce question papers for May 2012
No comments:
Post a Comment